Ticket proceeds to go to charity. People in the cultural sphere say more such initiatives are needed to bring the heritage of local music and theatre to young audiences in a fresh way.

Interest in the open-air concert had been building for some time. Since its release, the director and cast have been showered with praise on social media.

Critics say the growing number of story-driven works in local entertainment is a welcome change, with a new generation of filmmakers eager to explore different subjects.

Artistes say the spread of digital platforms has made it easier than ever to reach audiences — but quality content still needs proper budgets and planning.