Hundreds of thousands of listeners online on day one. Artistes say the spread of digital platforms has made it easier than ever to reach audiences — but quality content still needs proper budgets and planning.

Organisers said tickets are available online, with special discounts for students. A dedicated volunteer team will manage security and orderly entry.

Interest in the new album had been building for some time. Since its release, the director and cast have been showered with praise on social media.

The director said the story required shooting in different parts of the country. The work took about eighteen months, and the whole team's dedication was its main strength.